My name is Anastasia and I am a Senior UI/UX Designer with multi-disciplinary background and various skills - product design, marketing, motion, illustration ang graphic design.
I have started my journey in a health-tech industry as Graphic designer and quickly evolved into web and interactive designer. Main part of my work back then was web design and development of business promotion websites, landing pages and other digital products that interacted with a user. As part of these projects I have gained wide experience as a UI creator and UX designer. I have conducted user and competitive research, worked on mapping customer journey and user flows. Because of diversity of a target audience I started to research and include access needs into my designs, to make sure that our final customers are getting the best experience.
Along the clients I've been working with are Fresh Concept (and other Dr. Udi Frishman Group projects), Strauss Group, Ben&Jerry's Israel, DNO Group and many more.
I have started my journey in a health-tech industry as Graphic designer and quickly evolved into web and interactive designer. Main part of my work back then was web design and development of business promotion websites, landing pages and other digital products that interacted with a user. As part of these projects I have gained wide experience as a UI creator and UX designer. I have conducted user and competitive research, worked on mapping customer journey and user flows. Because of diversity of a target audience I started to research and include access needs into my designs, to make sure that our final customers are getting the best experience.
Along the clients I've been working with are Fresh Concept (and other Dr. Udi Frishman Group projects), Strauss Group, Ben&Jerry's Israel, DNO Group and many more.
Since 2023 I'm holding Bachelor's Degree of Visual Communication and Education by WIZO Haifa Academy of Design and Education (a.k.a Neri Bloomfield's Design School of Haifa University).
Through years I took part in voluntary initiatives like The Autographers and The Good Guys, and courses, which allowed me to widen my background and test my design skills in many other industries - education, senior care, beauty-tech, fin-tech and games.
My recent challenge is an immigration to New Zealand and my new role at CerebralFix, as a UI/UX Designer in the game development studio.
In my career, I’ve had the chance to lead and build project teams, using my skills to create digital interfaces that are easy to use, improve key metrics, and make product more enjoyable to use. In addition to full-time role, I also mentor UI artists and Junior UI/UX Designers that are just starting their paths.
Through years I took part in voluntary initiatives like The Autographers and The Good Guys, and courses, which allowed me to widen my background and test my design skills in many other industries - education, senior care, beauty-tech, fin-tech and games.
My recent challenge is an immigration to New Zealand and my new role at CerebralFix, as a UI/UX Designer in the game development studio.
In my career, I’ve had the chance to lead and build project teams, using my skills to create digital interfaces that are easy to use, improve key metrics, and make product more enjoyable to use. In addition to full-time role, I also mentor UI artists and Junior UI/UX Designers that are just starting their paths.
I take a design-thinking approach to each project, that helping me solve tough challenges and find creative solutions. I believe in working together, sharing knowledge, being responsible, flexible, and creative, and I’m passionate about games, art, and technology.
